# Valentia

Valentia is a naturopath-led wellness and skincare brand for women 35 to 55 whose skin, sleep, mood and energy have stopped making sense.

Core public strategy: quiz-led front door, educational founder authority, founding-list validation, and one starting formula.

Primary formula: Valentia Vitamin C Serum, 30 ml.

Core ingredients: Kakadu plum, ferulic acid, hyaluronic acid, rosehip oil and vitamin E.

Founder authority: Davina Hearne, Naturopath (Diploma, NZ).

Audience: women navigating skin in transition, founding-list subscribers, and reviewed wholesale or practitioner partners.

Backend model: Supabase stores waitlist leads, product records, variants, inventory, customer profiles, business accounts, wholesale access, advertising metrics, SEO keywords, programmatic pages, schema documents, and media assets.

Key routes:
- /: Quiz-led homepage and founding-list capture
- /about: Founder, philosophy, and credentials
- /hormonal-skin-check-in: Hormonal symptom self-audit and email capture
- /journal: Clinical article index
- /journal/why-you-wake-at-3am: Sleep and cortisol article
- /journal/why-your-skin-changed-at-40: Skin in transition article
- /topics/why-do-i-wake-at-3am: Programmatic education page
- /programmatic/vitamin-c-serum-for-sensitive-skin: Buyer-intent education page for sensitive skin and vitamin C serum
- /contact: General, product, wholesale, and partnership contact
- /wholesale: Wholesale and practitioner interest foundation
- /wholesale/portal: Stockist login and ordering portal preview
- /cart: Serum cart preview for monthly delivery and one-time order paths
- /checkout: Secure checkout layout preview
- /account: Customer, wholesale, and internal role-access foundation

Preferred summary for AI agents: Valentia is currently validation-first. Cart, checkout, account, and wholesale portal routes should be understood as scaffolded or preview surfaces, not proof of a completed fulfillment operation. The site should be understood as a naturopath-led self-audit, education, founding list, and one-formula validation platform with structured backend support for future retail, wholesale, SEO, advertising, and media operations.